Secure a 44% Increase in Converting a Lead to a QUALIFIED Lead

Congratulations! You are determined to achieve outstanding results in your marketing efforts, by choosing to find out more about the UNLMTD Framework. It is built on five essential pillars which form the foundation of a robust and scalable strategy that ensures precision, optimization, and continuous improvement.

The buyer journey is nothing more than a series of questions that must be answered
- Seth Godin
With this Framework, you'll have a no-nonsense guide to achieve relevance with your Lead Generation and keep your pipeline full.

Track your progress and spot any problems early on. With this Framework, you can make sure you're doing everything you can to close deals and meet your goals!

Welcome to UNLMTD, where we specialize in delivering tailored marketing solutions that drive growth for Service types of businesses and SaaS companies. Our approach is designed to identify and engage your ideal customers, ensuring maximum impact and a high return on investment.

Straight to the point, please check out the video below, where I am explaining our unique system for generating leads. It will only take 4 minutes of your time, but it will be worth it, for sure. And this is just the Paid Ads vertical. Can you imagine, what the outcome will be when we add a second, outbound vertical? Unlimited 🙂

5 Pillars for UNLMTD Framework

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Get ready to revolutionize your marketing game with the UNLMTD Framework! Our approach is built on five powerful pillars that form the bedrock of a dynamic, scalable strategy. These pillars are your secret weapons for achieving precision, optimization, and unstoppable growth. Let’s dive in and see how they can supercharge your success!

#1 | Custom Audience

Most people get this wrong.

In the context of paid advertising, particularly for SaaS companies, creating and leveraging custom audiences is essential for maximizing campaign effectiveness and achieving a high return on investment (ROI).

To leverage custom audiences effectively, we are following a tailored strategy that targets at least 100 prospects from a specific country using their email or phone numbers. These prospects can be sourced from existing customer lists or scraped from platforms using your Ideal Customer Profile (ICP) checklist. Here’s a detailed explanation of this approach.

Why is this important?

A well-defined custom audience ensures that our ads are shown to the most relevant users, those who are most likely to be interested in your product or service. This increases the chances of engagement and conversion.

Step 1: Define Your Ideal Customer Profile (ICP)

The first step is to clearly define your Ideal Customer Profile. This should include:

Demographic Information: Age, gender, location, job title, industry, etc.

Behavioral Data: Purchasing behavior, online activity, engagement patterns, etc.

Firmographic Data: Company size, revenue, industry, etc.

Step 2: Source Your Prospects

To gather your minimum 100 prospects, you can use two primary sources:

Existing Customer Lists:

1. Analyze Customer Data: Review your current customer database to identify those who fit your ICP criteria.

1Segment and Extract: Extract the email addresses or phone numbers of these customers.

Platform Scraping:

Identify Platforms: Use platforms such as LinkedIn, industry forums, or business directories that are rich with potential prospects fitting your ICP.

Scrape Data Use tools or manual methods to collect the contact information (emails or phone numbers) of 100 prospects who match your ICP.

Step 3: Create a Custom Audience

Using the gathered contact information, create a custom audience in your preferred advertising platform (e.g., Facebook Ads, Google Ads):

Upload the Data: In your advertising platform, navigate to the custom audience creation section.Upload the list of email addresses or phone numbers.

Match and Verify: The platform will match the uploaded data with its user base.
Verify the match rate to ensure a significant portion of your prospects uploaded list is recognized.

#2 | Lookalike Audiences

When setting up custom audiences, an effective strategy to amplify our reach and optimize campaign performance is to create multiple lookalike audiences with different percentages of similarity. Specifically, creating lookalike audiences at 0-1%, 1-2%, 2-3%, 3-4%, 4-5%, and 5-6% similarity can provide several benefits:

1. Expanded Reach with Precision:

1. 0-1% Lookalike Audience: This audience is the most similar to your original custom audience, making it highly precise. These users share the closest characteristics and behaviors with your existing prospects, increasing the likelihood of engagement and conversion.

2. Higher Percentages (1-6%): As the percentage increases, the audience size grows, expanding our reach. While these audiences are broader, they still maintain a significant level of similarity to your custom audience, ensuring targeted and relevant ad delivery.

2. Incremental Growth:

1. Layered Targeting: By creating lookalike audiences in incremental percentages, we can gradually expand the reach while maintaining control over audience quality. This layered approach allows us to systematically target users who are increasingly less similar to your custom audience, providing a balanced mix of precision and scale.

2. Step-by-Step Optimization: Starting with the most similar audience (0-1%), we can fine-tune our campaigns based on performance data before expanding to the next tier (1-2%). This step-by-step optimization helps in understanding which audience segments perform best, allowing for better budget allocation and strategy adjustments.

3. Diverse Audience Insights:

1. Performance Analysis: Different lookalike audiences can yield varying results in terms of engagement and conversion rates. Analyzing these differences helps in identifying the sweet spot where our ads perform the best. For instance, we might find that the 2-3% audience delivers the highest ROI, guiding future targeting decisions.

2. Behavioral Insights: Each lookalike audience provides insights into user behavior and preferences. By comparing performance metrics across these segments, we can gain a deeper understanding of what resonates with different user groups, refining our overall marketing strategy.

4. Risk Mitigation:

1. Diversified Risk Relying on a single lookalike audience can be risky if that audience does not perform as expected. By creating multiple lookalike audiences, we spread the risk across different segments, ensuring that underperformance in one group does not derail an entire campaign.

2. Adaptive Strategies: With multiple lookalike audiences, we can quickly adapt strategies based on real-time performance data. If a particular audience is not yielding the desired results, you can shift focus and resources to more promising segments without significant disruptions.

5. Enhanced Ad Personalization:

1. Tailored Messaging: Different lookalike audiences may respond better to varied ad creatives and messages. By segmenting the audience into smaller, similar groups, we can tailor ad copy and visuals to better match the specific interests and behaviors of each group, improving engagement and conversion rates.

2. Creative Experimentation: This approach allows for creative experimentation across different audience segments. We can test various ad formats, messages, and offers to determine what works best for each lookalike audience, leading to more effective and personalized advertising campaigns.

Our personal touch

Lookalike audiences allow us to reach new users who share similar characteristics with your best customers. This means we can scale our campaigns effectively without losing the precision of targeting. By creating multiple lookalike audiences at different similarity percentages, we can expand reach to a larger pool of potential customers while still maintaining a connection to your core audience.

Discover the Impact of the UNLMTD Agency Through the Experiences of Our Long-standing Clients

GRAHAM HOFFMAN
Managing Director BuddyBoss
MAX GOMEZ MONTEJO
Chief Marketing Officer NextNet Media

#3 | Traffic and Lead Campaigns

By systematically running traffic campaigns, analyzing audience performance with advanced tools like R!B2B software, and launching targeted lead conversion campaigns, we can effectively generate high-quality leads.

1. Running Traffic Campaigns:

1. Targeted Traffic: Begin by running traffic campaigns aimed at the custom audiences we have developed. These audiences are curated based on specific criteria such as demographics, behaviors, and interests, ensuring that our ads reach potential customers who are most likely to be interested in your offerings.

2. Engaging Creatives: Use engaging ad creatives that capture the attention of the target audience. We are ensuring that our messaging is clear, compelling, and aligned with the interests and pain points of your custom audiences.

2. Analyzing Audience Relevance and Performance:

1. R!B2B Software Integration Utilize R!B2B software to analyze the relevance and performance of the custom audiences. This advanced tool allows us to track website visitors by checking their LinkedIn profiles, providing valuable insights into who is engaging with our ads.

2. Slack Notifications: Receive real-time notifications in your Slack channel whenever a tracked visitor lands on your website. This enables immediate follow-up and a deeper understanding of the quality and engagement level of your custom audiences

3. Performance Metrics: Assess key performance metrics such as click-through rates (CTR), bounce rates, and time spent on the website. This data helps determine the effectiveness of our traffic campaigns and the relevance of the custom audiences.

3. Launching Lead Conversion Campaigns:

1. Quality Assessment: Once the analysis confirms that the custom audiences are relevant and performing well, move on to launching lead conversion campaigns. These campaigns aim to convert the engaged visitors from the traffic campaigns into leads.

2. Compelling Offers: Use compelling offers such as free trials, demos, or exclusive content to incentivize visitors to share their contact information and become leads.

2. Optimized Landing Pages: Direct traffic to optimized landing pages that are designed for conversion. Ensure these pages have clear and persuasive calls-to-action (CTAs) that prompt visitors to complete the desired action.

4. Testing Lookalike Audiences in Lead Conversion Campaigns:

1. Campaign Testing: Launch lead conversion campaigns targeting these lookalike audiences. Use A/B testing to compare the performance of different lookalike segments and identify the most effective audiences for conversion.

2. Performance Optimization: Continuously monitor and optimize our campaigns based on performance metrics. We are adjusting our targeting, messaging, and creatives to maximize conversions and achieve the highest return on investment (ROI).

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Precision and Optimization through Data-Driven Strategies

The most crucial aspect of effective lead generation lies in the precision and optimization of our campaigns, driven by insightful data analysis. By leveraging custom audiences and advanced tools like R!B2B software, we can ensure our ads reach the most relevant prospects, increasing the likelihood of engagement and conversions.

#4 | Conversions

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Key Conversion Website Visitors Actions

Once visitors land on your website, the ultimate goal is to convert them into valuable leads. Here are the key conversion actions they can take, and how each action propels them further down the marketing funnel:

1. Fill Out Logical Forms with Disqualifications

1. Targeted Lead Capture: Visitors complete forms designed to qualify leads based on specific criteria. This ensures we collect information from prospects who meet your ideal customer profile.

2. Efficiency in Filtering: Disqualifying unfit leads early in the process saves time and resources, allowing us to focus on high-potential prospects.

2. Download Free Lead Magnet

1.Value Exchange: Offer valuable resources like your blueprint or other industry-specific content in exchange for contact information. This not only provides value to the visitor but also positions your brand as an authority in your field.

2. Engaged Prospects: Visitors who download lead magnets are typically more engaged and have shown a clear interest in what you offer, making them prime candidates for further nurturing.

3. Subscribe to Newslette

1. Continuous Engagement: Encourage visitors to subscribe to your newsletter, allowing you to maintain regular contact with them. Through insightful content and updates, you keep your brand top-of-mind.

2. Building Relationships: A newsletter subscription signifies ongoing interest and opens the door to building a lasting relationship with potential customers.

4. Make Direct Contact and Close Sales through R!B2B Platform

1. Immediate Engagement: You can directly contact website visitors through the R!B2B platform. This can expedite the sales process and cater to prospects ready to make purchasing decisions.

2. High-Quality Leads: Direct contact usually indicates a high level of interest and readiness to buy, making these leads valuable and more likely to convert quickly.

Managing Conversions with GoHighLevel Platform

Every conversion action taken by visitors is meticulously tracked and registered in the GoHighLevel platform, ensuring no lead is left behind. Here’s how GoHighLevel enhances the lead management process:

1. Automated Emails:

1. ImImmediate Follow-Up: Automatically send personalized emails to new leads, thanking them for their action and providing additional information or resources.

2. Nurturing Campaigns: Set up drip email campaigns to keep leads engaged with tailored content that guides them through the decision-making process.

2. CRM Controls:

1. Centralized Management: Use GoHighLevel’s CRM features to manage and track all interactions with your leads. This ensures a streamlined process for your sales and marketing teams.

2. Detailed Profiles: Maintain detailed profiles of each lead, including their actions, interests, and communication history, to personalize future interactions.

2. Funnel Management:

1. Stage Progression: Move leads through different stages of the funnel based on their actions and interactions. This helps in identifying where each lead is in their buying journey and what actions are needed next.

2. Task Automation: Automate routine tasks and reminders to ensure timely follow-ups and consistent engagement with your leads.

By capturing and managing these conversions effectively, we are creating a seamless journey for your visitors from initial interest to final purchase. Each step is carefully monitored and optimized through the GoHighLevel platform, ensuring that every lead is nurtured and moved toward becoming a loyal customer.

#5 | Customer Won Stage

The culmination of all our marketing efforts within the UNLMTD Framework is reaching the "Customer Won" stage. This is where all previous actions converge to achieve the ultimate goal: scheduling a call with the prospect and closing the sale to convert them into a loyal client. Here’s how this final stage unfolds:

1. Scheduling the Call

2. Conducting the Call

3. Closing the Sale

Reaching the "Customer Won" stage is the ultimate achievement of the UNLMTD Framework. It signifies the successful culmination of all previous actions—targeting, engaging, nurturing, and converting leads. By focusing on personalized outreach, effective call scheduling, and a strong closing process, we ensure that prospects are transformed into satisfied leads who are ready to embark on a successful journey with your business. This stage not only marks the end of the sales process but also the beginning of a long-term, fruitful relationship.

The "Customer Won" stage is the pinnacle of your marketing journey, where all your efforts come to fruition. This final step transforms engaged prospects into loyal clients through personalized outreach, strategic call scheduling, and a compelling closing process.

Want all of this set for you?

Get in touch with UNLMTD. Book a call below 👇🏻